We Identify Truly Important Key Opinion Leaders and Undiscovered Connections

Finding the "right" experts provides a competitive advantage.  Clients, in pharmaceutical and biotechnology industry, along with governments and research centers, must frequently collaborate with experts for a variety of reasons as a product moves through its lifecycle.

Lnx Pharma utilizes social network analysis "SNA" to identify a pool of potential "opinion leaders" qualified to support a specific need. This entire group Key Opinion and Scientific Leader Identification represents the "Invisible College" - or experts with important roles and high prestige within the ecosystem of scientific collaboration.

Using Social Network Analysis eliminates many common problems with other KOL selection methods:

• The KOL/SL selection process is often contentious process attempting to address divergent interests with a single set of candidates. The Lnx Pharma Segmentation Analysis naturally buckets KOL/SLs according to their role and more importantly the source of their prestige.
• For many reasons the most visible and highly prolific expert is either not appropriate or - as is often the case - over committed and not available. The Lnx Pharma product, Alternative Key Opinion Leader Identification solves this problem.
• Finding Rising Stars, is no longer happenstance as the Lnx Pharma process creates a scouting report of individuals which higher prestige than expected.
• With the Lnx Pharma process based on scientific methods, rest assured that your KOL list will pass the objectivity test if challenged by regulators.

Clients must profile KOLs to understand them prior to approach and engagement activities. All Lnx Pharma identification projects include Mini-profiles. More complete profiles are available with Lnx Profiles.

Have a list already? Let Lnx Pharma apply our advanced social networking analytics to pick the right people on your list. contact us