Lnx Pharma - Product - Cluster Analysis

Cluster Analysis

Modern research no longer relies solely on a single individual, but is a collaborative endeavor, where groups, relations and alliance form and dissolve. As new ideas arise, they are tested and vetted across the community. Naturally, these collaborative patterns show up in the community structure.

By performing cluster analysis, Lnx Pharma, with remarkable clarity, can provide a picture that represents the "pulse of the community."

Immediately a marketing team can determine if their view of the world matches.

Imagine you have identified a new indication for a compound which works in blood cancer and can now be used to target bone cancer. Your global marketing team is convinced that both cancers are different areas and develop marketing plans to engage the bone cancer community.

Yet the cluster analysis reveals that blood cancer (the original indication) dominates and is very much connected to bone cancer research! Perhaps you would revamp your marketing plans to consider how to overcome and address the concerns of the original indication.  After all they outnumber the new people three to one!

The above actually happened - the disease areas have been changed. Go back

Find the pulse of the community. Understand the core ideas. Lnx Pharma can show you how. For more information contact us