Lnx Pharma - Product - Alternative Key Opinion Leader Identification

Alternative Key Opinion Leader Identification

Often the small group of national or international opinion leaders is not sufficient, appropriate or available to support specific client needs. In this case, clients must identify alternative opinion leaders who can achieve the same result.

• LnxR maps can be used to identify secondary OLs who are part of the same network clusters as the top-tier KOLs
• These OLs can often reach the same target audience while offering a less costly alternative to selecting from the most prominent top-tier KOLs
• Alternative OLs also offer a potential source of back-up staff
• Alternative OLs also include potential "rising stars" that can be groomed into effective national KOLs.

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Are the top KOLs too busy? Social Network analysis finds alternatives! contact us