Standard Methods Miss 50% of Pharmaceutical Key Opinion Leaders

Social Network Analysis of 11 disease areas shows that current KOL identification methods produce inaccurate results; relationship models are more effective than bibliometric lists in measuring KOL impact

Orange, CA (PRWEB) January 28, 2010 -- A new white paper challenges the generally-held notion that scientists who are “productive” in terms of publishing are well connected and meaningful to the community. Research firm Lnx Pharma found that in a large number of cases, the opposite was true. more

In Key Opinion Leader Management, Quantity Does Not Equal Quality in Evaluating a Scientist's Real Importance

Using Social Network Analysis in Influence Mapping, Lnx Pharma Research Finds Pharmaceutical Companies May Be Ignoring Up To 50% of Key Scientific Leaders

ORANGE, CA -- September 30, 2009 -- Lnx Pharma's research results shatter current best practice for companies in pharmaceutical and biotechnology research who seek out "Key Opinion Leaders" (KOLs) among the scientific community to help advise research and development teams.

In drug development and pharmaceutical market research, companies seek out KOLs for many reasons, particularly in their pharmaceutical commercialization strategies. Until now, Key Opinion Leader Management focused primarily on those scientific leaders who are frequent publishers in high-visibility journals and academic papers, plus well-known speakers and educators. more

LnxPharma Advancing Social Network Analysis to Find Key Opinion Leaders in Life Science Communities

New division of LnxResearch takes pharmaceutical market research and KOL management beyond list acquisition, uses social network analysis methods to identify "The Invisible College" of key opinion leaders

Irvine, CA -- August 19, 2009 -- LnxResearch launched a new pharmaceutical market research division called LnxPharma, dedicated to applying the principles of social network analysis (SNA) to help pharmaceutical, biotechnology and government customers better understand the business that influences success in science. more