Our Philosophy: Social Network Analysis Research Advances Science through Relationships

Our approach uncovers the hidden and helps avoid costly mistakes.

Lnx Pharma approaches each customer's needs with care and consideration. Needs vary dramatically depending on where the product is in the product lifecycle, the competitive landscape and market scope (Global, National or Regional.)

A real example

Imagine your U.S. Marketing team, responsible for a Haemophilia related product, engages in a KOL study. The typical approach would find the top U.S. KOLS by region (West Coast, East Coast etc...)

With the Lnx Pharma process, we start with the GLOBAL picture! And guess what? Only 20% of all Haemophilia KOLS are in the United States, the other 80% are mostly from Europe with a few Japanese KOLs rounding out the invisible college.

If you went to market assuming that the US dominated haemophilia you would be making a costly mistake.  The chances of getting blindsided by the 80% non-US is a very real threat, especially since knowledge and information knows no political boundaries.

Why? Europe's social medical system has dramatic implications that result in very different research priorities. In Europe a large population with a treated disease, means the governments will continue to fund research to lower their costs further.  A free market system operates on completely different research priorities. Yet, globally, each is intertwined with the dominant idea setting opinion.

Don't miss out. With sales forces shrinking, it's time to think globally. Don't get blindsided. Let Lnx Pharma show you how to connect people, places and ideas together to impact the bottom line. Contact us.