Global Community Modeling
With constant collaboration occurring across national boundaries, it is increasingly important to have a global perspective. Even local markets are influenced by activities abroad whether via research, practice guidelines, pricing or just the free flow of information around the globe.
One US client was surprised that 60% of community research occurred in Europe where their disease was a focus of national health authorities, making Europe the source of innovative best practices. Another client was surprised by the importance of Australia in an oncology market as a result of their interest in skin cancers. Numerous examples like this have validated the Lnx process of beginning from comprehensive global datasets to produce maps that give strategic perspective on the entire scientific community. The global dataset can then be easily sliced to address national and local needs.